Words of Praise

 

 

 

“Strategic Public Relations is full of practical counsel on how to leverage the power of PR to help companies achieve their most important business objectives."

–Dan Hesse, chief executive officer, Sprint

 

“This is the kind of book that you refer to again and again. Instead of just theories or concepts, it offers clear and concise best practices, and then drills down to the tactical explanation of how to get them done. I’m going to require that my entire team read this book.”

–Amy Bohutinsky, vice president of communications for Zillow.com

 

“From start to finish , Strategic Public Relations reveals the astounding power of PR. At Ignition Partners, we have found PR to be a critical success factor for all of our portfolio companies.”

–Steve Hooper, former CEO of McCaw Cellular, AT&T Wireless, Nextlink, and Teledesic, and partner/founder of Ignition Partners

 

“There are too many PR books floating around today. The majority of them say the same thing, packaged and repackaged. Gehrt and Moffitt have made a delightful break from the norm, offering real world case studies, and actionable tips that one can apply immediately, to any campaign, any budget, and any press opportunity. A good read.”

–Peter Shankman Founder - Help a Reporter Out -www.helpareporter.com

 

“PR today is about producing results. That means measuring the effectiveness and impact of public relations campaigns on business outcomes, sales pipelines and creating a more predisposed market. Embracing the 10 principles of power PR practices espoused by Colleen Moffitt and Jennifer Gehrt will certainly put you on the right track to spending your marketing dollars more wisely.”

–Donovan Neale-May, founder and executive director, Chief Marketing Officer (CMO) Council

 

“Too many PR practitioners forget what Gehrt and Moffitt know in their bones: tactics are useless without strategy. If you want your PR programs to actually make a difference to your company’s bottom line, read this book.”

–Lynn M. Parker, Principal, Parker LePla

 

“This book is a thoughtful, in-depth guide to
successful public relations practices. I highly recommend it to anyone looking to improve their PR efforts.”

–Connie Partoyan, chief of staff to Congresswoman Cathy McMorris Rodgers

 

“Strategic Public Relations is smart, accessible, and inspiring – a must-read for anyone who wants to achieve meaningful results for their company.”

– Anthony Bay, board member, MOD Systems

 

“This is a practical, sensible and entertaining book. It will be a tremendous resource for any company wanting to take a more strategic and focused approach to PR.”

–Steve Brodie, chief product and marketing officer, Skytap

 

“Gehrt and Moffitt know good PR, and it shows through their strategic approach. This book is a treasure trove of examples of their success.”

–Rick Romatowski, formerly with Open Interface North America

 

“The authors present salient points capturing critical success factors in charting an effective course in an emerging new world of media and marketing.”

–Dean R. Owen, director of executive communications, World Vision

 

“Strategic Public Relations: 10 Principles to Harness the Power of PR provides thoughtful guidance on every single page.”

–Elaine Long, founder of Coaching Action